The song has gained immense popularity on global charts, elevating the status of K-pop.
'Golden' serves as a notable example of the global potential of K-content.
[TV Daily Kim Ji-hyun] The OST 'Golden' from 'K-Pop Demon Hunters,' produced by The Black Label team, has been nominated for the Oscars. On January 22, the Academy of Motion Picture Arts and Sciences (AMPAS) announced its nominees for the 98th Academy Awards, unveiling that 'Golden' from the Netflix animated film 'K-Pop Demon Hunters' is in contention for the Best Original Song category.
This song serves as the main theme accompanying pivotal scenes featuring the fictional girl group Huntress in the film, capturing the hearts of global listeners and achieving impressive chart rankings worldwide. Notably, it made an unprecedented 8-week stint at No. 1 on the Billboard HOT 100, and recently won the Best Original Song award at the 83rd Golden Globe Awards, elevating the status of K-Pop.
Moreover, 'Golden' has received nominations at the prestigious Brit Awards in the UK, further solidifying its global influence. As a symbol of K-content's leap onto the worldwide stage, it is garnering attention as it competes at the Oscars, with fans and industry professionals eagerly watching its journey. 'Golden' was produced in collaboration with notable K-pop producers such as TEDDY, IDO, and 24, further emphasizing the power of K-pop music.
'Golden' has become a widely recognized work that blurs the lines between K-pop and K-content. Its remarkable presence in the Billboard charts as an OST, standing shoulder to shoulder with mainstream songs, is a significant accolade for both its popularity and musicality. This opens the door for OSTs to establish themselves as a mainstream music genre in the future.
Moreover, the birth of this song through the collaboration of various producers from The Black Label showcases the expansive influence of K-pop on both domestic and international stages. The involvement of such renowned K-pop producers provides opportunities to further extend the genre's reach. This collaboration is likely to have a positive impact on future generations of artists.
Finally, 'Golden's Oscar nomination symbolizes a milestone in the global expansion of K-content. It illustrates how content originating from Asia is gaining acceptance worldwide, hinting at the vast potential for K-content to engage with diverse global audiences through various channels moving forward.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
