The tour will feature a total of 14 shows across 7 cities, including Japan and Hong Kong.
The success of their single 'NOT CUTE ANYMORE' is solidifying their global presence.
ILLIT has announced their first tour, 'PRESS START♥', featuring 14 shows across seven cities domestically and internationally. Kicking off on March 14-15 in Seoul, the tour will then proceed to various locations in Japan throughout June and conclude in Hong Kong on August 22.
The title 'PRESS START♥' symbolizes a new beginning for ILLIT, with the heart icon representing their passion and heartbeat. Through this tour, they aim to share musical resonance with their fans. A promotional poster for the Seoul show captures the moment ILLIT presses the 'START' button, raising excitement among their fanbase.
Last year, ILLIT developed a strong ticket-selling power through fan concerts in Japan and Korea, with Seoul shows sold out via pre-sale, and Japan shows similarly selling out quickly. This success is further fueled by the popularity of their single 'NOT CUTE ANYMORE', which achieved first place on MBC's 'Show! Music Core' on January 17, solidifying their growing influence in the music industry.
The announcement of ILLIT's tour marks a significant milestone in their journey within the music industry. The title 'PRESS START♥' implies a deeper meaning beyond just performing; it signifies the beginning of building new memories with their fans. This personal connection is likely to strengthen the affection fans have for ILLIT's music.
Direct engagement with their global fandom, GLLIT, stands as a cornerstone of ILLIT's success, and this concert series aims to deepen that connection. This concert will provide experiences beyond mere performances, allowing fans to feel a closer bond with ILLIT. Moreover, this tour is expected to aid ILLIT in continuing to expand their musical horizons.
Finally, the popularity of ILLIT's 'NOT CUTE ANYMORE' is providing them opportunities to further solidify their global presence. Their solid performance on music charts and recent first-place win on MBC's 'Show! Music Core' elevate ILLIT's brand value, positively influencing their trajectory moving forward.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: BELIFT LAB
