They expressed their heartfelt condolences and wishes for peace for the affected individuals.
The donation will be used for local relief efforts and recovery.
The group IVE has stepped forward to support the victims of a recent major fire in Hong Kong. On November 28, IVE expressed its deep sorrow in a post on their official Weibo, stating, "We were saddened to hear about the significant damage caused by the recent fire in Hong Kong."
The group announced that they donated HKD 500,000 to the Hong Kong Red Cross for emergency rescue and disaster recovery efforts, wishing to provide comfort during such difficult times. Additionally, the members shared, "Although it may be a small contribution, we hope it conveys our heartfelt wishes for peace to everyone affected."
On November 26, a large fire broke out in a high-rise apartment complex in the Tai Po district of northern Hong Kong, resulting in at least 36 fatalities, with 279 individuals reported missing. Chief Executive John Lee reported that the fire was largely under control as of the early hours of November 27. The donation from IVE will support local relief efforts and recovery work.
IVE's donation reflects their commitment to social responsibility as artists, creating a positive message for fans and the public. Their philanthropic efforts extend beyond mere financial support, fostering a sense of community and solidarity among fans and the general population.
This decision highlights that IVE is not just entertainers in the pop culture space; they are impactful artists who engage with social issues. In an era of increasing awareness about social concerns, such activities are likely to positively influence their fan base and future musical endeavors.
Finally, IVE's contributions can serve as a bridging element in times of tragedy, such as the Hong Kong fire incident. An artist reaching out to those in need can create a ripple effect throughout the music industry, providing fans with opportunities for deeper connections and recognition of their shared humanity.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Starship Entertainment
