They promised diverse activities as a representative of 'Morning Yellow'.
Focus is on KiiiKiii's anticipated return this year!
[TV Daily by Kim Hankil] The Gen Z group KiiiKiii has officially stepped up as the new face of the 'Seoul Color' campaign. On January 21, they attended the 'Seoul Color' ambassador appointment ceremony at Seoul City Hall, expressing their joy and gratitude for being selected to represent the city's color. The members highlighted their fan club, Tiki, and encouraged supporters to look forward to numerous upcoming promotional activities that will spread the vibrant essence of 'Seoul Color'.
The 'Seoul Color', which has been newly defined in response to the digital age, has selected 'Morning Yellow' as the color of the year, representing the vitality of the morning sun. KiiiKiii aims to creatively share the appeal of Seoul's colors both domestically and abroad, engaging their fans along the way.
Having debuted in March last year, KiiiKiii swiftly gained recognition with their debut song 'I DO ME', clinching first place on MBC's 'Show! Music Core' in just 13 days. Their consistent performance has also led them to win seven rookie awards in various ceremonies, solidifying their presence as a rising girl group in the K-pop scene, with high expectations for their activities this year.
KiiiKiii's appointment as the ambassador for 'Seoul Color' transcends a mere public role; it signifies a deeper meaning regarding their growth and transformation. Emphasizing their bond with fans, they aim for a higher level of communication through their connection with 'Seoul Color'. The energy they exude while introducing 'Morning Yellow' embodies the vitality that today's youth seeks, effectively positioning them as icons for a new era.
In redefining 'Seoul Color' to align with the changes in the digital landscape, the Seoul government is focusing on creating a modern and innovative image. Having a fresh group like KiiiKiii involved adds vibrancy to this vision, offering opportunities to vividly express the multifaceted images of Seoul while maximizing synergy between local culture and the artists involved.
Moreover, as KiiiKiii expands their social roles alongside their musical achievements, they are moving beyond just producing cultural content. This partnership with the local government can significantly enhance the city’s image, positively impacting how urban innovation and artistic expression can coexist and flourish together.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: KiiiKiii
