His emotional trot style is rising to prominence.
Various artists in the rising singer sector are gaining popularity.
[TVDaily reporter Han Seo-yul] Singer Kim Yong-bin continues to hold the top spot in the rising singer brand reputation rankings. According to the Korea Corporate Reputation Research Institute, data gathered from December 21, 2025 to January 21, 2026, reflecting consumer behavior through about 45,365,258 big data points, led to this outcome. In this analysis, Kim Yong-bin ranked first, followed by Stray Kids at second and Day6 at third.
Kim Yong-bin's brand reputation index is composed of a participation index of 112,135, a media index of 269,622, a communication index of 1,482,510, and a community index of 1,204,259, totaling 3,068,526. This shows a slight decrease of 1.37% compared to his previous index of 3,111,097 in December. Despite this minor decline, his musical appeal and communication with fans remain crucial.
In addition, Stray Kids achieved second place with a brand reputation index of 3,012,140 due to their global accomplishments, while Day6 secured third with an index of 2,790,473 as a resurgence icon. Director Koo Chang-hwan explained that Kim Yong-bin's popularity in the emotional trot genre is significantly bolstered by his strong fanbase.
Kim Yong-bin's retention of the top spot in the rising singer brand reputation indicates far more than just numbers. His musical style, characterized by emotional trot, has recently become a prevailing trend, effectively expanding his fanbase. In an era where communication with the public is paramount, he has successfully reflected their voices, playing a significant role in building a positive brand image.
Moreover, Kim Yong-bin's success isn't limited to himself; it revitalizes the emotional trot genre as a whole. A variety of talented artists are taking on this genre, drawing new interest to the appeal of trot music. This underlines the necessity for artists who can move fans deeply with their work.
This brand reputation analysis reveals that each artist possesses their own strengths. The rising trends of Stray Kids and Day6 are particularly noteworthy, and their success is closely linked to achievements on a global stage. Thus, it is evident that various artists within the Korean music industry are exerting influence while embracing their unique characteristics.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
