In the video, she contrasts eerie expressions and actions.
IVE will release a pre-release track on February 9.
[TV Daily Reporter Han Seoryul] IVE has heightened the anticipation for their upcoming release with Rei's special 'Coming Soon' film, unveiled on the group's official social media by Starship Entertainment on January 22.
The video starts with Rei demonstrating a quirky charm while wielding Nunchaku. She begins with, "I heard a whistling sound in the hallway and went outside, but there was no one there," creating a mysterious atmosphere around her latest release. She continues, stating, "Only a pleasant fragrance lingered, so I suppose I can forgive that kind of sound," maintaining a calm demeanor. However, her expressions shift as she poses in front of a mirror, violently hitting a doll and kicking a vending machine, adding an intriguing contrast to her interview.
Her remarks tie into previous teasers featuring Jang Wonyoung and Lee Seo, hinting at a connected storyline. The video concludes with a countdown to 'February 9 at 6 PM' alongside an addictive guitar riff, building excitement for the pre-release track. Rei has become a trendsetter, creating various catchphrases like 'Rush Gini' and 'Rei Peace,' and her independent YouTube channel has solidified her influence. Last year, she won the 'Best Trend Leader' award at the TikTok Awards 2025, and her collaboration with MONSTA X's Jooheon further showcased her vocal skills.
Rei's recently released 'Coming Soon' film has effectively intensified anticipation for IVE's upcoming music. The unique styling and martial arts skills displayed at the beginning of the video not only highlight her versatility but also solidify her position as a K-pop icon in the age of social media. This multifaceted character demonstrates that Rei is more than just an idol; she is an influential figure capable of impacting various realms.
The contrast between Rei's calm interview and her eerie, aggressive actions introduces dual narratives that invite fans to dive deeper into the storyline. This juxtaposition is reflective of the evolution of modern K-pop, showing that IVE's music and image go beyond mere consumption; they create a platform for interaction and interpretation with fans. Furthermore, the connections to previous films hint at an ongoing storyline that sustains fan interest, serving as a strategic marketing approach utilizing the power of storytelling.
Lastly, Rei's range of expressions and actions reinforce her established image as a trendsetter. Having won multiple awards at events like the TikTok Awards, she garners attention as a powerful figure driving trends even on independent platforms. Her presence contributes to the global expansion of K-pop, marking significant milestones for the Korean music industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: IVE Official YouTube
