Recently, they achieved over 100 million streams for two tracks on Spotify.
They have upcoming activities through a collaboration with the NBA.
[TV Daily Kim Ji-ha] The group CORTIS has achieved remarkable results on the U.S. Billboard charts. According to the latest chart released on January 24, CORTIS's debut album, 'COLOR OUTSIDE THE LINES,' re-entered the 'Top Album Sales' at 17th place. They also rose 17 spots to reach 13th place in the 'Top Current Album Sales' category. Analyzing the chart performance over the past three weeks, the group climbed from 45th on January 10 to 30th on January 17, and finally secured the 13th spot, showcasing an impressive rebound. Additionally, they maintained their place in the 'World Albums' category at 4th, marking 19 weeks in the rankings.
This achievement, occurring four months after their official activities ended, highlights CORTIS's persistent growth and the increasing fanbase in the U.S. Beyond album sales, they have also shown significant power in streaming, with their debut album's intro track 'GO!' and the song 'FaSHioN' each surpassing 100 million streams on Spotify. CORTIS is the only K-pop boy group to achieve this feat within four years of debut.
Furthermore, CORTIS is gaining attention through a collaboration with the National Basketball Association (NBA). They were recently selected as 'Friends of the NBA' and are actively promoting the league. On February 12, they will be headlining at the 'NBA Crossover concert series' in Los Angeles, making them the first K-pop artists to perform on that stage.
CORTIS's recent achievements are noteworthy, particularly regarding their rebound on the charts. Continuing to rise post their official activities suggests multiple contributing factors. Firstly, the ongoing support from their fanbase and the creation of new fandoms appear to play crucial roles in their success. The U.S. market offers significant growth potential, and the expansion of CORTIS's fanbase is a positive indicator. Secondly, their streaming power should be viewed in conjunction with their album sales. The impressive streaming figures for both tracks reflect how well their music resonates with the public.
Moreover, CORTIS distinguishes itself from other K-pop artists through its musical diversity. The range of genres showcased in their debut album caters to various tastes, helping them maintain competitiveness on a global scale. Their collaboration with the NBA also serves to enhance their artist brand, which is likely to yield positive outcomes.
The bond they have formed with their fans through effective communication is also a critical element of their success. By engaging continuously through social media, they contribute to boosting fan loyalty. The reason for anticipating CORTIS's future endeavors lies in their development beyond being mere artists, evolving into multifaceted cultural icons.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
