The announcement also highlighted the strengthening of its global IP strategy.
Policies aimed at enhancing artist protection and fan services were also emphasized.
[TV Daily Reporter Kim Han-gil] SM Entertainment has presented a new vision in celebration of its 30th anniversary. On January 20, SM revealed its 'SM NEXT 3.0' roadmap via its official YouTube channel, announcing the introduction of a new multi-creative system focused on people and artists. Looking ahead, it announced the debut of a new boy group in 2026, which will be gradually unveiled through a variety show called 'Reply High School.'
Through this announcement, SM Entertainment has clearly demonstrated its commitment to enhancing artist and fan interaction. The multi-creative system is designed to support the continuous growth and transformation of artists beyond mere music production, further emphasizing SM's unique competitive edge. By providing a creative environment that adapts to the evolving worldviews of artists, SM opens up possibilities for global expansion.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM
