She announced plans to address issues related to ticket sales.
BTS's performance will reaffirm K-pop's global influence.
[TV Daily Reporter Kim Ji-hyun] Mexican President Claudia Sheinbaum referred to the upcoming BTS concert in Mexico City this May as a "historic event." In a regular press conference held on the 19th, Sheinbaum expressed her excitement, stating that the concert represents a long-awaited occasion for the youth of Mexico. It is quite rare for a head of state to openly commend a K-pop artist. BTS is set to perform at the GNP Seguros Stadium in Mexico City as part of their world tour on May 7 and from May 9 to 10. Regarding the ongoing issues with ticket sales, President Sheinbaum announced that the head of the Mexican Federal Consumer Protection Agency would address the concerns directly. Local media reported receiving over 4,000 consumer complaints even before official ticket sales commenced. Ivan Escalante, the head of the agency, indicated that consumers were demanding advance disclosure of ticket prices and seating arrangements. He also mentioned plans to enhance monitoring for buyer privacy protection. The agency is expected to send official documents to ticket sales agents urging them to provide transparent information. Furthermore, the amount of tickets available for pre-sale to official fan clubs and the distribution ratios will also be made public.
President Sheinbaum's remarks reaffirm the cultural impact of BTS within Mexican society. As K-pop continues to gain international fame, BTS communicates effectively with the younger audience by delivering their music and messages without barriers. This approach exemplifies how top Korean artists aim to connect intimately with overseas fans.
Strengthening transparency in ticket sales represents a vital measure that underscores the importance of fan and consumer protection; such efforts will likely resonate deeply with the BTS fandom, known as ARMY. Building trust with fans and safeguarding consumer rights are actions closely intertwined with an artist’s reputation, which could positively influence BTS's image in the Mexican market.
Future BTS concerts will not only provide entertainment through music but also serve as a testament to K-pop's position at the center of global culture. This landmark event is poised to create lasting memories in Mexican society, significantly contributing to bolstering BTS's international acclaim.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
