Blackpink's Jennie followed in second place.
The data was analyzed based on consumer responses.
In January 2026, Jang Won-young of IVE rose to first place in the girl group personal brand reputation ranking. The Korea Corporate Reputation Research Institute conducted an analysis on data from December 18, 2025, to January 18, 2026, comparing 730 girl group individual brands. This reassessment was based on consumer responses toward the brand, utilizing metrics like participation and communication indexes, as well as media index.
Jang Won-young's rise in brand reputation indicates a strengthening connection with her fans. By actively engaging through social media and promotional activities, she has built a positive image that resonates well. This factor will likely enhance her potential for growth and future activities.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
