The event is successfully taking place in Shanghai, Beijing, and Guangzhou, with continued fan participation.
Meanwhile, their mini album has ranked second on QQ Music's sales chart, reflecting its popularity.
ALPHA DRIVE ONE is experiencing tremendous success in China. The group, comprising members Rio, Junseo, Arno, Gunwoo, Sangwon, Xinlong, Anshin, and Sanghyun, launched a large-scale popup event in collaboration with QQ Music to celebrate the release of their debut mini album 'EUPHORIA.' The event is currently being held in three major cities: Shanghai, Beijing, and Guangzhou, attracting a notable turnout of fans, especially in Guangzhou, where fans formed long lines coinciding with the album's release. The shopping malls are adorned with phot zones, life-sized cutouts of the members, and LED screens, enhancing the overall fan experience. Additionally, ALPHA DRIVE ONE has claimed the second spot on QQ Music's digital album sales chart, showcasing their popularity. Media outlets in the region are praising their achievements, highlighting that they have accomplished remarkable feats for a rookie group. This underscores ALPHA DRIVE ONE's strong foothold in the global music landscape.
ALPHA DRIVE ONE's successful launch in China reaffirms the global reach of K-pop. The popup event, in particular, serves as a crucial opportunity for enhancing engagement with fans, featuring personalized content and large-scale installations that amplify the fan experience. This is expected to establish strong bonds with fans and elevate the brand value significantly.
Their collaboration with QQ Music has enabled ALPHA DRIVE ONE to chart high on digital album sales, enhancing their accessibility in content consumption. Such musical achievements are likely to have a positive impact on fanbase expansion, paving the way for significant changes in their global market ventures.
Moreover, the positive coverage from media outlets in the region heightens anticipation for their ongoing activities and new releases. Furthermore, as a rookie group, they are noteworthy in their ability to create a new paradigm within K-pop's evolving landscape.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Wake One
