This collaboration will break the boundaries between music and sports, offering fans new and exciting experiences.
CORTIS is expected to solidify its position in the global market through this partnership with the NBA.
[TV Daily Reporter Choi Hana] The group CORTIS is embarking on a special journey with the National Basketball Association (NBA). On January 18 (local time), the NBA announced that CORTIS has been selected as 'Friends of the NBA'. This program is designed to strengthen communication with fans in the Asia-Pacific region through collaborations with celebrities and influencers, with CORTIS's five members set to participate in various events and content creation. They are expected to present captivating collaborations that reflect the creative spirit of the NBA, bridging the gap between sports and music.
CORTIS expressed that this selection is a remarkable achievement they have dreamed of since childhood, stating, “We believe that the innovative values of the NBA will blend well with our music. We look forward to meeting our fans.” Wayne Chang, the NBA's Asia director, highlighted the synergy expected from CORTIS's inclusion and emphasized the commonalities between K-Pop and the NBA. He added that the collaboration with CORTIS will kick off at the 'NBA Crossover Concert Series' in Los Angeles on February 12.
CORTIS will be the first K-Pop artists to perform at this concert, providing a valuable opportunity that has drawn significant attention from fans. The convergence of these two worlds is anticipated to shine even brighter through this collaboration, raising expectations for their forthcoming activities.
CORTIS's selection as 'Friends of the NBA' marks a new chapter for K-Pop artists collaborating with a global sports league. This multifaceted collaboration is expected to provide fans with new experiences through cultural exchange, going beyond mere promotion. Particularly, the fusion of music and sports that CORTIS will showcase will take shape in various forms, including game day broadcasts, performances, and fan interactions, contributing to the expansion of their international fanbase.
The partnership with the NBA offers CORTIS a chance to solidify its position in the global market. As K-Pop wields considerable influence worldwide, aligning with a prestigious brand like the NBA serves as a platform for them to broaden their musical reach. This not only reinforces their identity as K-Pop artists but also potentially attracts a new fan demographic.
The upcoming collaboration between CORTIS and the NBA raises curiosity about how fans will perceive the harmony of these two worlds. It is anticipated that this project will not only foster CORTIS's musical evolution but also set a new trend in the fusion of K-Pop and sports.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: NBA & Big Hit Music
