Thanks to fan support, ILLIT has secured three music show wins.
The group shows global potential with successful sales in the Japanese market.
[TVDaily Reporter Choi Hana] The group ILLIT has demonstrated their unyielding popularity by adding more trophies after the conclusion of their official activities with 'NOT CUTE ANYMORE.' On the January 17th broadcast of MBC 'Show! Music Core,' they secured first place, achieving a total of three music show wins with their title track. They expressed their joy and gratitude through their agency, BELIFT LAB, stating, "We are all thrilled and happy to receive this wonderful news. It seems that 'NOT CUTE ANYMORE' is still receiving a lot of love."
Even after nearly two months since its release, 'NOT CUTE ANYMORE' continues to rise in the charts. At the cutoff date of December 13, the song peaked at 30 on Melon's 'Top 100' and subsequently climbed back onto music shows due to fan support, reaching 13th place by January 16. The song has also been making waves globally, ranking 7th on the latest Billboard 'Bubbling Under Hot 100' chart, raising expectations for a possible entry into the main 'Hot 100.'
Moreover, ILLIT achieved a significant milestone by ranking 3rd in the 'Oricon Annual Ranking 2025' for rookie sales, accumulating about 9.9 billion won. Their successful tracks in Japan include debut single 'Magnetic' and the first original song, 'Almond Chocolate.'
ILLIT's 'NOT CUTE ANYMORE' has captivated audiences with its unique character and strong rhythm. The song appeals to listeners through a mature charm that transcends the typical cuteness, highlighting ILLIT's new musical direction. This transformation resonates particularly well with younger fans, aiding in the establishment of their identity as artists.
The support from their fanbase GLLIT has been prominent during this promotional cycle, allowing ILLIT to strengthen their bond with fans through successful music show achievements. Fans have responded positively to ILLIT's musical changes, feeling a sense of growth alongside the group. As a result, expectations for their next endeavors have significantly increased.
ILLIT's achievements in the Japanese market showcase the group's potential for global expansion. The approximate revenue of 9.9 billion won signifies ILLIT's ability to effectively gauge consumer trends in the region and promote themselves successfully. This success is likely to have a positive impact on their future activities as well.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: BELIFT LAB
