The video offers a fresh experience of K-Pop performances in 8K resolution.
CORTIS is expanding their influence, receiving love calls from various brands.
[TV Daily Reporter Kim Hangil] The K-pop group CORTIS is gaining significant attention through a new collaboration with Apple. On January 16, Apple announced the release of a performance video for CORTIS's debut album intro track 'GO!' as Apple Vision Pro content. Shot in 8K resolution and featuring a 180-degree field of view, the video offers a fresh way to experience K-pop performances.
'GO!' is a track co-created by all members, blending their musical talents and choreography into a song that has achieved global hit status. The performance, produced in Apple Immersive Video format, allows viewers to experience the choreography in a realistic manner, capturing intricate movements and musical nuances. The video will be available for free viewing on the Apple TV app for Apple Vision Pro starting at 11 AM KST on January 16. Additionally, from January 30, reservations for Apple Vision Pro demos will be available at Apple Stores.
CORTIS has drawn calls from major brands only five months after their debut, reaffirming the global impact of K-pop. Beyond their collaboration with Apple, they are also active with advertisers like KT, Red Bull, and Acuvue. As the first K-pop artists to headline the NBA's 'NBA Crossover Concert Series,' they are featured in MLB postseason promo videos with 'GO!' and are establishing a powerful presence across various industries.
CORTIS is showcasing their creativity and artistic vision not just through music, but specifically with their track 'GO!'. This song, created collaboratively by all members, reflects their originality and artistic essence. The attention they are receiving in the global market as a K-pop group transcends mere musical achievements, highlighting the importance of visual storytelling and artistic presentation they offer.
The collaboration with Apple represents a significant step in CORTIS's evolution. They are emerging as innovative content creators beyond being a music group. This collaboration not only serves brand marketing purposes but also creates compelling opportunities to connect with a wider audience.
Lastly, as CORTIS rises to prominence in the global K-pop scene, their unique creative style and individuality have become sought-after traits for brands. Upcoming collaborations across various sectors are expected, reinforcing their presence in the market.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Apple
