They showcased their presence at year-end award ceremonies, winning several awards.
Anticipation is growing for their upcoming second studio album.
[TV Daily Reporter Kim Hangil] The girl group aespa has firmly established itself as a leading K-pop representative, expanding its musical genre with the 2025 single 'Dirty Work' and the sixth mini-album 'Rich Man,' showcasing a distinctive sound and impressive growth.
According to the recent 'Melon 2025 Domestic∙International Annual Chart Top 100', aespa claimed the highest ranking among K-pop girl groups with 'Whiplash' and placed a total of six songs, including the double title tracks from their first album 'Supernova' and 'Armageddon', as well as 'Dirty Work', 'Rich Man', and Karina's solo track 'UP' on the annual chart, marking it as the artist with the most tracks.
Their presence was highlighted at end-of-year award ceremonies, where aespa won four awards at the '2025 MAMA AWARDS', including Best Dance Performance and Best Girl Group, and three awards at 'MMA 2025', adding to their growing success each year. Furthermore, the Chinese 'Tencent Music Chart 2025' recognized them with the highest number of entries and number one spots for Korean songs, also awarding them 'Artist of the Year', 'Group of the Year', and 'Song of the Year' for 'Whiplash'. They are also nominated for 'Favorite K-pop Collab' at the '2026 iHeartRadio Music Awards', evidencing their global popularity.
Their remarkable achievements have also garnered attention in the advertising sector, with aespa sealing over 30 commercial contracts with various brands, showcasing their global influence. Following several mega-hits and concerts, anticipation is high for their next move. Especially as they are expected to release their second studio album this year, fans are eager to see what fresh music and teamwork aespa, now in their seventh year since debut, will bring.
aespa's foray into varied music genres has allowed them to build an extensive musical spectrum. Their track 'Whiplash' has caught significant attention in the K-pop scene with its intense beats and unique melody, reflecting the group's meticulous musical planning. The blend of each member's individuality within the group's style has contributed greatly to the formation of a new fan base.
Their growth extends beyond mere musical achievements. aespa's numerous number-one positions on international charts bolster their global presence, impacting the cultural landscape beyond K-pop. Notably, their success in the Chinese market again proves the clear influence of Hallyu.
In the advertising industry, aespa continues on a successful path, consistently increasing their visibility through collaborations with various brands alongside their Melon chart achievements. This positively impacts the revenue structure of K-pop idols. Future trajectories of their growth and musical evolution are keenly anticipated.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM Entertainment
