The campaign will take place from the 16th to the 25th in Seoul, offering commemorative gifts.
This initiative is linked to ENHYPEN's vampire theme.
ENHYPEN is launching a special blood donation campaign inspired by the vampire narrative of their new mini album 'THE SIN : VANISH'. On January 14 at 2 PM, the group announced the collaboration with the Korean Red Cross via the global fan platform Weverse. The campaign will run from the 16th to the 25th in various locations across Seoul, offering unique commemorative gifts to those who participate in blood donation. Blood donation buses will be positioned at key sites such as Korea University, where a fan showcase celebrating the album's release will take place, and HYBE's Yongsan office. This initiative is part of an MOU signed between BELIFT LAB and the Korean Red Cross, emphasizing ENHYPEN's ongoing use of vampire motifs throughout their narrative.
This blood donation campaign is a unique example of the synergy between music and social contribution, providing an opportunity to strengthen the connection with fans. ENHYPEN consistently utilizes the vampire theme, creating distinctive content that offers fans new experiences. Such initiatives can be viewed as an effort to convey social messages beyond mere musical elements.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: BELIFT LAB
