The tracks 'Gabriela' and 'Internet Girl' secured positions at 21 and 29, respectively.
They are building a global fanbase through strategic planning by HYBE and Geffen Records.
[TV Daily Reporter Kim Han-gil] Global girl group KATSEYE, under HYBE and Geffen Records, has achieved the remarkable feat of having three songs on the Billboard Hot 100 simultaneously. According to the latest chart released on January 13, KATSEYE's second EP 'BEAUTIFUL CHAOS' has its track 'Gabriela' debuting at a record-high position of 21. Even after nearly seven months since its release, the song shows impressive momentum, remaining on the chart for 25 weeks—the longest for a girl group song released last year. Their new single 'Internet Girl' bursts onto the chart at 29, marking the highest position the group has seen on their first entry. This remarkable growth reflects KATSEYE’s strong global fan base and the high interest in their music. Additionally, 'Gnarly' landed at 88, reinforcing their strong presence among K-pop artists. As a multinational group, KATSEYE stands out among global K-pop artists like BTS and NewJeans, showcasing a successful example of a multi-genre and multi-home strategy. Their ongoing connection with fans bodes well for continued growth in the local music scene. [...]
The success of KATSEYE is significant not just in terms of chart performance but also in establishing a sustainable presence in the global music market. By utilizing the 'K-Pop methodology', they present diverse musical styles through the collaboration of members from various backgrounds. Their flexible approach, which transcends genres and styles, contributes to the globalization of K-Pop, strengthening their bond with fans.
The accomplishments achieved in such a short time showcase not only the strong support from their fanbase but also their successful integration with mainstream music styles. KATSEYE cleverly utilizes existing K-Pop etiquette while introducing innovative attempts that create varied fan experiences, which extend beyond mere chart rankings. Their tours and live performances reveal a reactive engagement from fans, highlighting their connection to the group.
Finally, KATSEYE's global success is the result of the partnership between HYBE and Geffen Records, which hints at positive ripple effects for the launch of other girl groups in the future. Their strategic planning enables a wider platform for multiple artists to compete in the saturated K-Pop market while also providing opportunities for the debut of new artists.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE Labels
